About
BeWatt specializes in high-performance electric vehicles, including e-bikes, e-skateboards, and e-surfboards, all designed for adventure enthusiasts.
Challenge
Connect with a broad audience of adventure seekers and urban enthusiasts. The campaign needed to emphasize how BeWatt products allow users to rediscover their passions and pursue thrilling experiences, regardless of age or location.
Result
Focusing on the emotions the BeWatt products provide was key. And just like that E-Motion was born. It captured the brand dual promise: empowering riders to feel deeply connected to their passions while benefiting from electric-powered vehicles.
This strategy allowed BeWatt to position themselves as a source of both exhilarating freedom and innovative, eco-conscious tech.
Credits: Paula Bonete (creative director)
Art Direction
Show, don’t tell
We focused on conveying intense, tangible emotions by highlighting physical reactions that reflect excitement and adrenaline: like beads of sweat, goosebumps, and raised arm hair. These close-up visuals capture the visceral, electric sensations users feel with BeWatt’s products, making the emotional experience as real and electric as the ride itself.
