Role
Art Director
UI/UX Designer
Deliverables
Branding
Website design
Client
Neural Fashion (Raona)
About
ARME is the association representing businesses in the mobile robotics industry. It unites professionals, companies, and researchers to advance robotics technology, offering resources and collaboration opportunities to foster innovation and growth within the sector.
Challenge
ARME’s previous brand identity and website lacked a clear connection to technology and innovation, and the outdated design could easily be misinterpreted as military-related. Additionally, the absence of a cohesive brand system left members feeling disconnected.
The rebrand needed to align ARME's visual identity with its mission (highlighting community and innovation) while transitioning to an international scope by adopting English for broader accessibility.
Result
The rebranding focused on a modern, cohesive identity that emphasized both innovation and community. The new branding with the dynamic use of electric blues and gradients reflect the cutting-edge nature of robotics, while the cleaner, updated website creates a more professional, unified space that fosters a stronger connection with ARME's global community.
